Blog

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Why Podcasting is the authentic owned channel that brands need now

Posted by Cindy Paulauskas | Sep 26, 2025

In an era of constant noise, shifting algorithms, and headlines that disappear in 24 hours, organizations are realizing the value of owned channels—platforms where they control the message and the experience.

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Identify your podcast's audience

Posted by Cindy Paulauskas | Sep 03, 2024

Before you create your podcast, identify your audience. It is the only way to be sure you're creating something they want to hear.

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Why you should have a pre-interview interview and what to ask!

Posted by Jesse Betend | Jun 14, 2024

This step can make a huge difference. But why is it so important, and how should you go about it?

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Elevating your podcast's artwork

Posted by Terri Lydon | Apr 30, 2024

Podcast artwork plays an important role in your podcast's success!

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Make your podcasts more discoverable with transcripts 

Posted by Terri Lydon | Apr 15, 2024

How transcripts can help your podcast become more searchable and inclusive.

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Empowering women in podcasting

Posted by Cindy Paulauskas | Mar 06, 2024

Rivet360 is contributing to closing the gender gap in podcasting. 

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Have podcasts surpassed social media?

Posted by Terri Lydon | Feb 22, 2024

People value podcasters' guidance over that of social media influencers and TV/movie celebrities.

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The Power of brevity: Short-form podcasts

Posted by Terri Lydon | Jan 22, 2024

Providing your listeners with content that can be consumed while they’re multitasking is key.

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2023 questions of the year

Posted by Terri Lydon | Dec 12, 2023

A recap of the questions we've been asked the most in 2023.

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