Before you decide what your podcast will be about, make sure you’re clear on the show’s goals and target audience. 

 You need to be clear on what your interests and passions are, and what will set this show (and you) apart. 

Don’t jump on a popular bandwagon just because a certain type of show is having success. Make sure that you’re creating engaging content that aligns with your brand and that you’ll be able to deliver it episode after episode. That’s why it's essential to be clear about the audience you’re trying to attract, and the topics you’ll bring to life. If you’re bored, your audience will be, too.

Here are some ideas to help you figure out what resonates with you and what will attract the audience you’re targeting:

Business: Compliance, Digital Marketing, Executive coaching, Leadership lessons, Startups, Stock market, Training, Wins & fails

Extreme sports: Caving, Cycling, Ironman racing, Rock climbing

History: Biographies, Comedy, Music, Original art, Poetry, Short stories, True crime

Insider news: Community group, Industry, Local politics, Local restaurants, Small towns

Kids & pets: Birds, Cats, Dogs, Parenting, Pregnancy, Sandwich generation

Listicles: Headlines, Product reviews, Political takes, Weekly sports highlights

Podcasts for kids: Jokes, Riddles, Stories, Trivia

Pop culture: Books, Celebrities, Fashion, Gaming, Influences, Movies, Television, Theater

Product reviews: Gadgets, Games, Restaurants, Travel

Rural life: Bird watching, Camping, Hiking, Horses, Tiny houses, Van life

First times, worst times, best times: Bosses, Break-ups, Buying a house, Work

Teach something: Something you're an expert in, Something you're learning along with your listeners

Technology: Past wins & fails, Predictions, Reviews, Trends

Travel: Experts interviewed, Destinations, Podcast from the road

Urban life: Alternative housing, Urban farming

Wellness: Alternative health, Fitness, Meditations, Mental health, Nutrition, Self help 

No matter what your pick as your topic, make sure you invite your audience in with open arms!