We are often asked what it takes to launch a podcast.
Here’s a quick summary! Of course every podcast is different, and we’ll be sure to make yours right for you.
Also, here is our PodWell episode about How to Launch a Podcast -- short and sweet and worth the listen.
Planning & Strategy
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Assist with scoping the podcast and establishing podcast goals
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Identify target market
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Create/select podcast name
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Provide music options
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Develop production calendar and a launch calendar
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Plan for recording through event equipment or on social media platforms, if needed
Episode Pre-production
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Review questions drafted by client and help script
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Provide host coaching
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Facilitate technical test of the recording equipment and environment for remote or in-person recording
Episode recording
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Monitor the audio to ensure the best quality
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Ensure all required questions are asked/answered
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Execute any re-recording
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Keep list of necessary edits
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Host episode, if needed
Episode editing
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Finalize music
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Provide transcript of episode
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Identify pull-quote
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Edit episode
Distribution & Metrics
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Create podcast listing
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Creation of microsite, if needed
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Monthly metrics reports
Assets needed to launch a podcast
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Podcast title & description
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Podcast artwork (3000x3000 pixels), and episode artwork, if desired
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Specific keywords
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Episode audio
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Episode title & description